The perfume industry is booming — but some scent enthusiasts spray way too much. (Getty Images) How do you avoid joining their ranks? Ahead, experts share the best way to apply perfume and cologne (a ...

Two expert perfumers share how to make your scent last from morning to midnight. From hydrated skin to smart layering, these tricks keep your perfume from fading fast. Apply on pulse points, spritz ...

When it comes to perfume application, spritzing more isn't always the answer to making it last longer. For instance, someone doused in fragrance may walk past you and exude a strong scent, but that ...

Fragrances can be a pricey cosmetic item to add to your daily grooming routine. So it can be frustrating when you need to refresh your perfume throughout the day to make the scent last longer. All ...

Do you ever spritz your favorite perfume only to realize a few hours later you can’t smell it on yourself anymore? Perhaps you’re unsure of the correct application method, so you simply spray a large ...

Finding your signature scent is a magical moment and a rite of passage. But even when you’ve finally settled on the fragrance that defines your essence—or at least the essence that defines the current ...

This essay first appeared Wednesday, December 20, in The Strategist Beauty Brief, a weekly newsletter in which our beauty writers share their must-tries, can-skips, and can’t-live-withouts. But we ...

Even before "Sephora kids" — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, ...

We’ve all been there: You enter an elevator, airplane or other confined space and your senses are immediately assaulted by an overpowering, eye-watering scent that, used more sparingly, might smell ...