Your brand promise is the foundation of your business. If you don’t stand for something specific and consistent, you risk ...

Breaking through as a commodity isn’t about being better—it’s about being different. Consider water, perhaps the ultimate commodity. Yet, Liquid Death turned plain water into a $700 million brand by ...

Sahil Gandhi, brand strategist and cofounder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Everyone wants to become a brand. It’s not even limited to ...

Consumers today are free to connect with the brands, ads and social accounts that appeal to them. If they're interested in a brand's products and services, they'll pursue interaction, giving ...

While engaging the senses sounds like a no brainer, it is so often overlooked. It is like activating success ‘cheat mode’ to ...

Unless you are Mark Cuban-rich, you do not want to launch a new consumer brand at or below average prices in your category. Yes, your new product will sell better initially at $2.49 versus $5.49, but, ...

As a business owner, building a personal brand can be just as important as developing your company’s brand. It's not just about what you offer; it's about your reputation and how people perceive you.

A brand is more than what you sell. It's a blend of your business' values, aesthetic, and unique personality. Your brand is what connects you to customers—and keeps them coming back. Every time you ...

Photoshop CC 2022 tutorial showing how to create the look of a design or text burned into wood. Wood texture: <a href=" Royalty-Free Music provided by <a href=" High quality, copyright-free music for ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

When working with nonprofits, one of the key questions that arises is: “What should our brand be about — what stories should we tell?” While this is a relevant question for any organization, it’s ...

In the food service industry, branded apparel is a critical extension of your business’s identity. The uniforms worn by staff, from kitchen to counter, represent your brand in every customer ...