The Hospitality Sales & Marketing Association International (HSMAI) and Smith Travel Research launched the first-ever hotel Internet marketing metrics survey and presented the initial results showing ...

The Cambrian hotel in Adelboden, Switzerland is celebrating the New Year with the launch of a new website (www.thecambrianadelboden.com), which has been designed to reflect its new positioning. Hotels ...

A new guide from Wunderkind shows how identity marketing helps hotels reclaim direct bookings by converting anonymous visitors into engaged guests, reducing OTA dependence, and boosting revenue.

It depends, but if you’re linked to the hotel brand’s site, you should be in the pink, according to the Hospitality Sales & Marketing Association International and Smith Travel Research’s first-ever ...

A marketing manager in the hotel industry is responsible for maximizing a hotel's revenues. The manager accomplishes this by developing programs to increase occupancy and make profitable use of its ...

CHICAGO, IL – In 2007, more than 30 percent of bookings came from direct web bookings — a trend expected to grow as consumers make higher-value purchases online. CHICAGO, IL – In 2007, more than 30 ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

The allure of so-called internet riches is nothing new. At every bend and turn in a gauntlet of online gurus, you'll find internet marketers looking to hype up this supposed dream of making money ...