After five years of the Hot Wheels Boulevard series, you can look forward to collecting 115 cars! Chevrolet is still in the ...

That variety is one of the highlights of the job, according to Jun Imai, who has been at Hot Wheels for 14 years and leads the transportation design team. About three-fifths of the designs the ...

How the team at Mattel continues to drive creative thinking for this iconic brand ...

Hot Wheels are certainly nostalgic, but if you have the right cars in your collection they may also be worth quite a bit of ...

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

Amazingly, Hot Wheels has been facilitating those memories for four decades since it began selling its die-cast toys back in 1968. Thinking back to our formative years, there were three defining ...

Hot Wheels recently unveiled a line of die-cast models and assortments of toys that not only celebrate the birth of Big Foot, but the history of the monster truck sport overall. Available in all ...

But the company can hold that line, in part, because of volume: Mattel makes — and sells — 22.5 Hot Wheels toys per second, Stanichi said. That’s about 709 million cars a year. Mattel ...