Ruth is credited with bringing the Barbie lineup to life, while Elliot built Hot Wheels so that boys would also have a toy of their own. Elliot Handler was born in Chicago, Illinois on April 9 ...

Hot Wheels Unleashed, a frantic stunt racer featuring the titular toys is free on the Epic Games Store but you'll have to be ...

How the team at Mattel continues to drive creative thinking for this iconic brand ...

The connection is almost kismet; the late Hot Wheels creator Elliot Handler was married to the woman behind Barbie, Ruth Handler. But Hot Wheels has more room to capitalize on and nurture its ...

Hot Wheels is celebrating the half-century milestone ... so he leaned on his design team to create a new toy car line that improved on what was available on the market. With the help of Jack ...