Ruth is credited with bringing the Barbie lineup to life, while Elliot built Hot Wheels so that boys would also have a toy of their own. Elliot Handler was born in Chicago, Illinois on April 9 ...
How the team at Mattel continues to drive creative thinking for this iconic brand ...
Hot Wheels Unleashed, a frantic stunt racer featuring the titular toys is free on the Epic Games Store but you'll have to be ...
The connection is almost kismet; the late Hot Wheels creator Elliot Handler was married to the woman behind Barbie, Ruth Handler. But Hot Wheels has more room to capitalize on and nurture its ...
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