Investors have recently been flocking to “safe-haven” investments like U.S. treasury bonds, gold and other commodities. These assets tend to stay valuable in uncertain times. At times of geopolitical ...

A lot of scientific and popular decision-making literature is couched in a dual-process model [1]. The dual-process model pits the relatively automatic, heuristic-driven, and unconscious System 1 ...

Consider the following scenario: you are watching a movie in your living room. One of the supporting characters is played by someone who looks familiar, but you can’t quite put your finger on where ...

Consumers behave in many different ways, and marketers and companies need to understand how consumers make their buying decisions. Decision Heuristics are the kind of internal criteria that consumers ...

Even within the same agency, different combinations of heuristics are used in the choice of what creative solutions to show a client. Both analytic and pure heuristics play a role in the ...

Successful leadership outcomes rest on the ability of leaders to make effective decisions, which, to some extent, is based on how, and the speed at which, information is processed. In a complex and ...