Boni Santos is the creative director at ASPAC/Law in the Philippines. Here is his assessment of the top scoring Head & Shoulders ad: Leveraging Manny Pacquiao’s unmatched popularity in the Philippines ...
At issue are the two companies' ads for their respective anti-dandruff shampoos. Unilever was the first to file its suit with a Bangkok civil court, charging that P&G's Head & Shoulders advertisement ...
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