The belief here is that the keywords you use in H2-H6 subheadings are more heavily weighted in Google’s algorithm than words in plain text and that tags are therefore a ranking factor of their own.

Are there any implications to SEO for webpages that skip H2s and go directly from an H1 to an H3? Find out in this edition of Ask an SEO. Editor’s note: “Ask an SEO” is a weekly column by technical ...

Search Engine Land » SEO, PPC & AIO Guides » The most important HTML tags to use for SEO success Share HTML tags are the backbone of SEO that’s overlooked by many digital marketing professionals.

Search Engine Land » SEO » SEO, PPC & AIO Guides » Essential Guide to SEO: Master the science of SEO » Chapter 4: HTML Code & Search Engine Success Factors Chat with SearchBot These elements in the ...