Officially falling on May 10, Grey Day has come to be known in the sneaker scene as a day dedicated to New Balance. Celebrating its legacy through its long-standing association with the color gray, ...

There is hardly a slow news day for New Balance. The Boston-based brand is accelerating in all directions thanks to its highly-anticipated collaborations and expansion into the professional sports ...

Every sneakerhead has specific dates marked on their calendar. One of those footwear holidays is New Balance's Grey Day. Luckily for fans, the Boston-based brand is celebrating Grey Day all month long ...

New Balance has expanded "Grey Day" this year by converting the one-day event to a month-long celebration of the brand's signature color. The Boston-based brand kicked off the event yesterday with the ...

New Balance has announced its plans to celebrate this year's "Grey Day," a brand-created holiday honoring its signature grey hue through a month-long series of events and sneaker releases. The ...

From dropping new iterations of its classic silhouettes to the premiere of its Grey Days 2024 short film, this month has been filled with an assortment of activations to commemorate New Balance’s ...

In what has become an annual tradition, New Balance is releasing a collection of sneakers that pays tribute to the grey hue in the brand’s history with the upcoming capsule shown here. “To New Balance ...