Google is updating the links within AI Mode to encourage searchers to click on those links. Google also expanded its Web Guides labs test to the all tab, you still need to opt-in to the experiment.

There’s a moment when you click a compelling link in an online article or product review and — Ugh. You land on a busted digital page. Google is about to create a deluge of busted links. The company ...

Google may have partially walked back a plan to deprecate all shortened goo.gl links, but millions of links that rely on the link shortener will still break before the end of August. Links created ...

When sharing a URL from the Google app on Android, Search and Discover automatically applies a link shortener. Google now offers a setting to turn this off. Previously, if you want to share a page you ...

Google's AI Overviews link back to Google 43% of the time, furthering its walled garden effect, according to new data. 43% of AI Overviews link back to Google's search results. Longer search queries ...

Google has made several additions to the business links policies & guidelines within the Google Business Profiles help section. Google doubled the size of the document, adding new sections for ...

Google Meet now generates a new meeting link whenever you change a recurring event’s start time or frequency. The update keeps all original settings, such as hosts, co-hosts, and recording permissions ...