The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

Google Analytics is a popular website tracking tool. Unfortunately, for most people, it’s not very intuitive. Wish there was a simpler way? Good news, there is! Just get Tagmate Tracker for Google ...

If your business relies on a strong Web presence, you need to pay close attention to visitor statistics to improve performance and more accurately target markets and demographics. The Google Analytics ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

In my last post, I talked about how you can use built-in analytics in Twitter, Facebook, and Pinterest to tailor the content you create for and promote on those sites. You can also use Google ...

Your website may look just the way you want, but how can you tell if it’s working the way it should? All your marketing efforts really hinge on the performance of ...

Here is a small but important update to Google Analytics: Developers can now create a single reporting view that includes both web and app data. Google says this will help businesses that have ...

Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available. The new privacy-safe tracking methods, which don’t involve ...

More than 500 million people use Instagram every day to share videos and photos with each other. You probably use it too, and many of your friends likely have the app as well. It’s the most popular ...

Google is readying a new set of Analytics usage reports designed specifically for mobile applications, the company plans to announce at its I/O developer conference on Friday. So far, Google Analytics ...

The free launch of Google Analytics is a great thing for many smaller web publishers and bloggers, who could not afford services such as Webtrends or Urchin, and is sure to lead to widespread adoption ...