Google’s AI‑driven overviews are cutting website traffic for hundreds of reputable sites. Recent research has revealed that ...

Pew Research Center's claim that AI Overviews reduce web traffic to publishers may have been based on flawed methodology.

A deep dive into the unseen systems behind Google Search – uncovering live experiments, entity-based infrastructure, AI ...

In an interview with The Verge, CEO Sundar Pichai addressed claims of declining traffic, saying "we are sending traffic to a ...

Website links displayed within Google’s AI Overviews saw minimal click-through rates (1 per cent) as well, as per the study.

As people increasingly turn to AI chatbots like ChatGPT for quick and conversational answers, most marketers remain ...

Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of ...

Google also recently rolled out AI Mode — an advanced search experience that delivers detailed, conversational answers to complex queries. What do you think? Be the first to comment.

Laurence O’Toole, founder of the analytics firm Authoritas, studied the impact of the tool and found that click-through rates to publisher websites drop by 40%–60% when AI Overviews are shown.

As Google continues its shift to AI-based search, it's tempting to think of the potential search spin-off as a way to escape that trend. However, you may find few refuges in the coming years.

To understand the real impact of Google’s AI Overviews, Adthena’s data science team analyzed more than 10.4 million SERPs across a five-day period.