After content creator Allie Mitrovich's business Allie Rose Co. trademarked the phrase, creators in the 'BookTok' community were up in arms After content creator and small business owner Allie ...

Mary Roeloffs is a Forbes breaking news reporter covering pop culture. Allie Mitrovich, who founded Allie Rose Co. in 2020 selling book-related merchandise, posted on her shop’s Instagram account last ...

It's very rare to see the book community gather in arms against someone or something. But suddenly this week my timelines across multiple platforms (X, TikTok, Threads, and Instagram) were flooded ...

The book community sparked a rally to fight back after one creator announced her new trademark, and it feels like “Cockygate” all over again for many. Allie Rose Co. went to social media on June 3, ...

A small business owner who was the target of a vicious online campaign after she successfully trademarked the phrase "Hot Girls Read" has said she'll abandon the trademark in an attempt to "right my ...

While members of the niche internet community known as BookTok (a combination of the words Book and TikTok) often find themselves in lighthearted debates about all things literature — like whether to ...