Is being forgotten a tragedy or a triumph? For Gen X, it might be exactly what they wanted. While they may not be the focus ...

Add Yahoo as a preferred source to see more of our stories on Google. Generation X is often overlooked in the cultural conversation, yet quietly holds the reins of resilience. Sandwiched between the ...

Generation X, born between 1965 and 1980, is confronting significant retirement anxiety as their savings struggle to keep up with inflation. According to a report from Allianz, this cohort is ...

The digital age has created an unprecedented communication divide between parents and their children. Recent research from LifeStance Health in partnership with Researchscape International, conducted ...

Gen X is often the "forgotten" generation of latchkey kids who are now well into adulthood, and they have some loud messages for the younger generation about the economy. We can't afford anything.

Gen X isn't complaining, but they're quietly overwhelmed (for good reason). As the overlooked generation caught between Baby Boomers and Millennials, Gen Xers are navigating a unique set of challenges ...

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

Gen X is entering the retirement zone — they’re now ages 45 to 60 — but many feel far from ready. Rising costs, debt and family obligations are making it harder than ever to retire comfortably.

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Three in four Americans ages 45 to 60 say they expect to overspend for the holidays. They’re “sort of like the glue within the consumer spectrum.” By Kailyn Rhone The first ad Kerry Johnson noticed ...

COLUMBUS, Ohio, Dec. 8, 2025 /PRNewswire/ -- Suddenly at the doorstep of retirement, Gen X investors (aged 45-60) are at a crossroads. Despite their proximity to retirement, the prospect of exiting ...