It’s game on time for Nvidia graphics card enthusiasts. Despite the focus on the company’s AI data center products the past year, the chip maker is still releasing its latest processor technologies to boost the PC gaming experiences for consumers.

Nvidia Corp. Chief Executive Officer Jensen Huang announced updated GeForce graphics processors for gaming PCs, part of a keynote presentation that’s expected to include a wide swath of new products.

Chipmaker and AI leader Nvidia revealed its most advanced consumer graphics processor unit, its first desktop computer, and artificial intelligence to better train robots and cars.