Rivian Is Going RAD. But Can It Stick the Landing?

RAD models "will be the most badass version of itself and will be the car that everybody wants," Rivian R1 Chief Engineer ...

Rivian Launches New RAD Division to Push the Limits of Electric All-Terrain Performance

The move formalizes a skunkworks team that already existed at Rivian, but it's unclear if this will lead to future RAD-badged ...

Rivian unveils RAD to push EV capability beyond limits

Rivian has created the Rivian Adventure Department (RAD), an extreme performance division aimed at pushing boundaries.

Rivian’s New RAD Division Is Here. But What Is It Really?

Rivian just put a name on its skunkworks adventure team, which may be the start of something much bigger.

BMW Has M, Mercedes Has AMG, and Now Rivian Has RAD

Some of the coolest stuff from BMW M and Mercedes AMG over the years came as skunkwork projects. Remember the M Clown Shoe?
Carscoops

Rivian Just Got Its Own M Division, And It’s Called RAD

Rivian has used the FAT Ice Race in Montana to introduce the Rivian Adventure Department, or RAD for short. It’s being billed as a skunkworks team of designers, engineers, and enthusiasts “who spend ...