Trombone Shorty wants you to know: This is not your grandma’s Folgers. Local funk-rock trombonist, trumpeter, singer and bandleader Troy “Trombone Shorty” Andrews is prominently featured in a new ...
The ad features New Orleans residents singing along with Jett’s “Bad Reputation.” Folgers has enlisted rock-and-roll iconoclast Joan Jett in its latest advertising campaign aimed at shattering ...
Do you dare mess with a punk classic? The same rebellious spirit that infused Joan Jett and the Blackhearts' "Bad Reputation" can be applied to Trombone Shorty, who is giving the track a brass ...
Folgers is shifting the coffee brand's storytelling from a more heartwarming take to modern relatable mornings rooted in humor. The creative, from Publicis Groupe’s PSOne, a bespoke agency for The J.M ...
Folgers has a reputation problem. In an era where bespoke coffee blends have firmly settled into the U.S. mainstream, the 172-year-old marketer still holds a place in many people's minds as the plain ...
Marketers need to find customers where they actually spend their time. To reach Gen Z customers, that means finding them on TikTok. The J.M. Smucker Company knew it needed a TikTok strategy. While ...
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