Fiserv Inc. and the former head of an independent sales organization will pay $40.2 million to settle charges brought by the Federal Trade Commission stemming from alleged illegal actions committed by ...

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

First-party data helps businesses make more money; it’s that simple. Seventy-two percent of business decision makers surveyed by Forrester said they expect customer behavioral insights to positively ...

In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

First Data has announced a $3.5 billion private placement led by KKR. First Data is a business that helps make payment transactions secure, fast and easy for merchants, financial institutions and ...

KKR to own 16 pct of combined company Firserv plans to refinance ~$17 bln in First Data debt KKR acquired First Data in 2007 for $26 bln KKR just took another big step in its years-long exit of First ...

NEW YORK--(BUSINESS WIRE)--First Data (NYSE: FDC), a global leader in commerce-enabling technology, and Mastercard (NYSE: MA) announced they have joined forces, enabling First Data to provide a ...

Back in 1966, McKinsey astutely observed, “Change gets costlier every day, yet not changing can be costlier still.” This statement rings truer than ever in today’s rapidly evolving advertising ...

Navigate the evolving landscape of user privacy laws and discover creative, ethical strategies to harness valuable customer information for your marketing success. We have to get more creative on how ...

NEW YORK--(BUSINESS WIRE)--Payment technology company First Data Corporation (NYSE: FDC) began trading today on the New York Stock Exchange (NYSE) under the ticker symbol “FDC,” after its initial ...