It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif? By Aileen ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

As globalisation brings fashion brands to new markets, branding is becoming even more valuable, as it can cultivate customer loyalty and boost revenue. Creating a strong brand identity, which leads to ...

Taylor Swift’s style evolution is a masterclass in storytelling, with her wardrobe choices often serving as deliberate ...

A logo is more than just a fancy icon to put on merchandise. It is an expression of the company's brand promise and must be recognizable enough to set it apart from other businesses. In many cases, ...

Factor Communications, explores how invisible branding is redefining consumer loyalty, and offering brands a quieter path to ...

A lot has happened in 2023 when it comes to style. Pharrell became Louis Vuitton’s creative director of menswear. Supreme released its first collaboration with Undercover in five years. Denim Tears ...

Whether you’re into streetwear, gorpcore, or high fashion, 2022 has been a great year for style overall. Brands like Supreme, Aimé Leon Dore, and Awake NY have maintained their freshness. Meanwhile, ...