The YouTube beauty guru era might have come and gone but playing around with makeup is forever. It's easy to spend hours experimenting with shapes and color schemes. Add a bit of drama here and there ...

They say eyes are windows to the soul but if social media is anything to go by, we're increasingly obsessed with their shape, rather than whether or not it's possible to tell what a person is thinking ...

Unlock your best look by understanding your unique eye shape! This guide reveals how different eyeliner styles, from winged to smudged, enhance almond, round, hooded, and other eye types. Discover the ...

Lashes have quietly become the defining detail of modern beauty—the small yet powerful touch that brings balance, lift, and personality to the face. Yet here’s the truth many overlook: not every lash ...

Applying drugstore mascara is a quick and easy way to lengthen the appearance of your lashes and make them look thicker and bolder. But sometimes, mascara just doesn’t cut it, am I right? Whether ...

From eyeliner to eyeshadow, mastering eye makeup for hooded eyes can be difficult. The reason? “It can be difficult to apply shadow to this eye shape because the shape is different when the eye is ...

Another day, another viral TikTok beauty trend making the rounds on social media. Last month, it was all about how eating carrots could change your skin tone (the reality of that one surprised us), ...

I don’t know when I first started thinking bigger eyes were better, but it felt like a fact of life—like knowing Disneyland was a happy place, and Mary-Kate was the sporty twin. It was my eye shape, ...

Growing up Asian in a predominantly white neighborhood, Eve Cong endured plenty of ridicule about the shape of her eyes. “I can say that I love my features now, but growing up, society taught me to ...