Rivals like Google and Microsoft have backed away from their AR/VR efforts. But for some companies, Apple’s Vision Pro headset could fill the gap — if you deploy wisely. A decade ago, Google “retired” ...

Incoming Apple CEO John Ternus signed off on a major revision of Apple's Vision Pro and smart glasses plans, consolidating Apple's work in the category. According to Apple analyst Ming-Chi Kuo, Ternus ...

Apple’s second-generation Vision Pro headset is finally in stores, with the next-gen M5 silicon providing the firepower. This time around, the company has finally addressed the comfort problem, thanks ...

Apple wants you to step into a virtual world, while Snap wants you to stay in the real one. Here's how their very different ...

First things first, the biggest update to the new Vision Pro is the addition of an M5 chip powering it. This is Apple's latest in-house silicon, and every review I read noted that performance is ...

Apple is said to be continuing work on a next-generation Apple Vision Pro in parallel with smart glasses, but it won't launch until 2028 or 2029. Rumors of a second generation Apple Vision Pro have ...

Forbes contributors publish independent expert analyses and insights. Anshel Sag is an industry analyst covering XR, 5G, mobile and PCs. I have been using the Apple Vision Pro AR headset since it ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

WWDC could see Apple lean on VisionOS to push ideas it hasn't yet solved. It's time to break out of the immersive video shell. I started with CNET reviewing laptops in 2009. Now I explore wearable ...

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Apple Vision Pro is not a virtual reality headset. Not officially, anyway—instead, Apple uses the term “spatial computing” to describe the device's core function. While it's capable of placing users ...

I'm the latest early-adopter in history. I finally got my hands on an Apple Vision Pro VR/AR headset, two years after launch, and I feel like I'm showing up at a party at 4 a.m., just in time to watch ...