Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...
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How to measure ROI for digital marketing campaigns (and when you shouldn’t)
Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...
What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...
Business.com on MSN
5 best digital marketing certifications
Digital marketing specialists are in demand and getting average salaries of over $75,000. Find out the qualifications you ...
Partnering with NonStop Local Montana provides a unique opportunity to effectively reach a diverse audience, engage with the community, and enhance your company’s visibility. When you partner with ...
Dounia Benabdallah serves in this role with marketing firm the Pekoe Group and shares insights from her days on the job.
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