For years now, we analysts have been fed a steady diet of “UCaaS and CCaaS must come together.” Conceptually, it makes sense, as the communications channels are across both product areas are the same, ...

Customer retention today is considered a critical factor of success and is more important than mere transactions to building lasting relationships and loyalty. Acquiring a new customer can be ...

As an entrepreneur, you can't afford vague messaging. When your value proposition is unclear, every sales conversation ...

I recently led several executive panels at the Customer Experience West Summit where we discussed how growing customer value has become a digital and data-driven team sport. The key message from every ...

Business-minded entrepreneurs are focused on one path to success: establishing a business and achieving sustainable growth. While the direction is clear and the mission is straightforward, the path is ...

Google introduces customer acquisition goals for ads, allowing better targeting of new customers. Two modes are available: New Customer Value and New Customer Only, each supporting different ...

Both customers and service providers must grasp the difference between a technology “deployment” and an “installation” to avoid shortcomings in security system usability, reliability, and operational ...

What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...