Could the “C” in CTV also stand for contextual? Companies with contextual ad products would have you believe so. Seedtag, IRIS.TV and GumGum are a few examples of players that insist they’re more than ...

The buzz around contextual targeting is ramping up in the online advertising world, with the promise that it will solve issues surrounding privacy, transparency, and more. But where is its impact ...

Fyllo thinks it’s high time to expand beyond cannabis. Fyllo will shift its focus from targeted ad compliance in highly regulated verticals – namely, legalized weed – to more general contextual ...

New features enable smarter ad alignment and enhanced brand safety for advertisers, improved monetization for publishers, and a better viewer experience for consumers NEW YORK--(BUSINESS ...

FreeWheel, the leading global technology platform for the streaming advertising ecosystem, today (14th April, 2026) announced the launch of Context Engine, a new AI-driven feature within FreeWheel’s ...

As noted in last week’s Advanced TV Insider, a new report lays out the progress and remaining hurdles for free, ad-supported streaming services (FASTs). The report, authored by TVREV’s Alan Wolk and ...