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I am very particular about the way my eyes look and cannot do without my trusty kohl. Initially, I would use the thick kajal pencils and was never very happy with the outcome. But, with the ...

Are you, like us, forever searching for the look of a salon lash lift in a tube? Maybelline claims to have found the answer – by creating a mascara made with HAIRSPRAY technology. Colossal Curl Bounce ...

The Maybelline brand has been around long enough for us to know that the latest release would be an incredible product to trial. The Colossal Curl Bounce Mascara has gone viral this week being the one ...

When looking for a new mascara, it’s hard to find one that has it all. We want volume, curl, length and separated lashes that almost look fake, right? Well news just in is that Maybelline have created ...

Maybelline is going where the influencers are. The L’Oréal-owned-cosmetics brand today announced that the video campaign for its new Volum’ Express the Colossal Big Shot mascara will feature two ...

NEW YORK — Maybelline New York is amping up the volume yet again with the introduction of Pumped Up! Colossal Mascara by Volum’Express. The secret is on the inside — a double-curved stem that pumps a ...

Twitch won at The Drum Awards for Content 2022 in the Most Innovative Use of New Social Platforms for its Turn Up the Volume for Maybelline’s Colossal Curl Bounce mascara campaign. Here, we find out ...

It’s TikTok approved, so we had to test it. Not all of us want or can afford a lash lift on the regular – after all, shouldn’t mascara be enough, given how far beauty innovation has come over recent ...