A few years ago, marketers at Coca-Cola noticed a worrisome trend. While the growth of fountain soda sales was up nationwide, the likelihood of a customer buying a fountain drink with a meal was ...

Coca-Cola is about to light the rocket beneath a project that may, with luck, slightly reinvent the brand for the 21st Century: It’s ready to take its amazing Freestyle drinks makers mainstream, with ...

We can all remember where we were when we first heard about the iPod, played with a Wii, or scrolled through the endless options of a Coke Freestyle machine. For most of us, the latter was probably at ...

Coca-Cola has come a long way since its first pour. Introduced in a pharmacy selling just nine glasses a day, the soda company has grown to become one of the world's leading drink suppliers serving ...

The phrase, “I’ll have a Coke” is more than just a string of words to quench a thirst. When people step up to a Freestyle machine, it is an opportunity to pour their creativity into that cup. With ...

While not strictly marketing-related, Coke's integration of contactless technology into its self-service soda fountains shows how mobile innovation is playing a role for brands as they look to address ...

A sweaty, ice-filled glass of Coca-Cola in front of a can of Coca Cola - monticello/Shutterstock Coca-Cola's catalogue is no stranger to products coming and going over time. From a soda that was ...

What happens when the Italian automotive design firm Pininfarina and a horde of Coca-Cola (KO 0.78%) industrial engineers tinker with a micro-dosing technology delivered by DEKA, the company that ...

What happens when the Italian automotive design firm Pininfarina and a horde of Coca-Cola industrial engineers tinker with a micro-dosing technology delivered by DEKA, the company that invented the ...