Digital fashion house Blueberry announces an in-game couture collaboration with gaming platform Roblox, featuring K-pop sensation Aespa. Pioneering digital fashion house Blueberry has announced the ...

Gap will launch a virtual, purchase-free experience in Club Roblox, a role-playing, user-generated world build on the Roblox gaming platform, per details emailed to sister publication Marketing Dive.

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...