You'd think that blinding a professional driver with a custom Oculus Rift headset as they drift around a live track would be a crazy way to promote anything. And you'd be right. But, well, Castrol ...

Last year, Castrol Edge launched Titanium Trials, boundary-pushing driving challenges to emphasize the boundary-pushing strength of its high-performance motor oil. The first video—Titanium Strong ...

Precision-guiding a Roush ‘Stage 3' Mustang around a track is one (already quite difficult) thing. Doing it while your brain thinks it's negotiating a landscape of cresting waves of volcanic rock and ...

The 2024 marks a momentous 125th anniversary milestone for Castrol, a global leader in lubricants, and part of the bp group. As the global brand celebrates its 125th year, Castrol is the title sponsor ...

The beauty of marketing is that you get the chance to describe a product creatively. Oil, for example, becomes 'the lifeblood of an engine, coating moving parts in a viscous, slippery substance'. And ...

Delhi: Castrol India unveiled a range of products within the Castrol Edge line. Supporting this launch is a television commercial (TVC) campaign titled Stay Ahead, featuring actor and brand ambassador ...