ZeroLight, a UK-based technology company, has told just-auto that it has developed a game changing car configurator technology that will revolutionise the car buying experience at the point where new ...

More established automakers try to follow the sale model that made car startups like Tesla successful. Porsche seems to go further than anyone else after overhauling its online configurator and ...

Kyle Hyatt (he/him/his) hails originally from the Pacific Northwest, but has long called Los Angeles home. He's had a lifelong obsession with cars and motorcycles (both old and new). Messing around ...

Buying a car can be quite an exciting affair. The test drives, looking through swatches to pick a paint scheme, browsing pictures of wheels, picking optional add-ons, and oh, that new car smell. We ...

Even before the global pandemic forced much of our lives online, the internet car configurator was a pretty key aspect of the car-buying process. Without having to step foot in a dealership, buyers ...

Shortly after the surprise reveal of the 911 Carrera T, Porsche put up the car configurator for the new model on its website. Naturally, we've been spending time speccing our perfect Carrera T, but we ...

The Internet is a wonderful tool when it comes to researching a new automobile. Sites like automobilemag.com provide expert opinions. Dealers post vehicles on their website that are available for ...

Mitsubishi Motors North America uses video game technology for online car configuration cinematic experience. ZeroLight technology helped Mitsubishi exceed car reservation goal by 236%. If you've ever ...

Today, Rolls-Royce finally revealed its Spectre EV. It's big, fast, pretty, and it'll cost nearly half a million dollars. To me, a Poor who will likely never even see one of these in person, the full ...

The social media service that goes by the name TikTok is many things already, from an entertainment platform to an influencer of presidential elections. What TikTok was not until this week was a car ...

His automotive adventure started reporting on various motorsport events as a sports writer before moving onto a full-time auto career with various sites, including This Week In Motors and ...

Just a few weeks ago, Porsche took the wraps off of the newest generation of the 911 at the 2018 Los Angeles Auto Show. The 992, as it will be known, marks the eighth generation of the iconic sports ...