Roku remained the top connected TV (CTV) platform on devices -- smart TV sets, set-top box devices/sticks -- in the fourth quarter of 2025 for open programmatic CTV ads with a 32% share, according to ...
SAN JOSE, Calif.—Roku has launched Roku Ads API, a fully open, self-serve developer platform for connected TV (CTV) advertising. The Roku Ads API gives developers direct access to Roku’s first-party ...
Piloted with Roku, Samsung, and Scripps, the bespoke collaboration leverages Criteo (CRTO) commerce signals and WPP Media's Open Intelligence to allow advertisers to enhance both reach and ...
In the open-market connected TV ecosystem, a substantial number of media-buying programmatic bid requests -- about 60% -- contain little to no program-level content data, according to research from ...
WPP Media and Criteo are uniting as commerce media and CTV continue to converge. The partnership weds Criteo’s supply-side platform (SSP), Commerce Grid, and rich set of data signals with WPP Media’s ...
Add Vibe.co to the list of CTV ad platforms that are kicking supply-side resellers to the curb. On Thursday, the self-serve, SMB-focused startup announced the launch of Certified Supply. Through this ...
Magnite is the largest independent supply-side platform, monetizing digital advertising inventory for publishers and earning a take rate on all ads sold. Over the past decade, header bidding ...
The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results