As privacy regulations and platform changes shrink data visibility, incrementality-based models like this are no longer ...

Entrepreneurship Essentials recently hosted a workshop called “Unlocking the Future of Work: AI in the Workplace” in Nogales, ...

In this article I share the primary building blocks of the business strategy framework I use when I assist small to medium-sized businesses with planning. 1. It all starts with a target market and ...

VARUN GROVER, ROGER H.L. CHIANG, TING-PENG LIANG, DONGSONG ZHANG, Creating Strategic Business Value from Big Data Analytics, Journal of Management Information Systems, Vol. 35, No. 2 (2018), pp.