Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

I'm a business setup expert with thousands of clients across the U.S., and one of my least favorite parts of the job is telling a new entrepreneur that the great name she's selected for her business ...

Opinions expressed by Entrepreneur contributors are their own. An astounding 81% of consumers say they need to trust a brand before they’ll consider becoming a customer. That starts with a brand name ...

Choosing the right name for your real estate business isn’t easy. Your real estate company name must amplify your brand’s mission, vision and values, resonate with your local community and help your ...

Julia is a writer in New York and started covering tech and business during the pandemic. She also covers books and the publishing industry. Thank you for submitting your question. Keep reading Forbes ...

I got a call this week from a local small business CEO with questions about changing the name of a business. There are several considerations to this topic. Changing a business name may sound ...

Mandatory trademark search: Mandate that business names may only be registered if searches of the trade mark register show there to be no conflict with registered or pending trade marks in the same ...