Oracle will acquire data services and technology company BlueKai for an estimated $350 to $400 million, bringing together one of the largest enterprise software companies with a market leading data ...

BlueKai recently announced a deal with SEM firm Efficient Frontier to provide “BlueKai Intent” which, according to a press release, provides marketers with “another way to buy in-market audiences — ...

Oracle said Monday that it will acquire BlueKai, which has a data management platform used by marketers in a deal that's strategic for the software giant. Terms of the deal weren't disclosed, but ...

BlueKai, which operates a large repository of customer data that allows advertisers to better target messages to specific audiences, has agreed to be acquired by Oracle. Terms of the deal were not ...

A struggle is underway to control the fuel of the Internet, the customer data that allows companies to make money from free content through advertising. "The most interesting thing going on in the ...

NEW YORK, NY and SAN FRANCISCO, CA--(Marketwired - Jan 29, 2014) - Martini, the experts in engaging the audience with the most money and influence online, today announced a strategic partnership with ...

Oracle today announced that it has signed an agreement to acquire BlueKai, the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile ...

Add Yahoo as a preferred source to see more of our stories on Google. Have you ever wondered why online ads appear for things that you were just thinking about? There's no big conspiracy. Ad tech can ...

BlueKai will announce Wednesday a business deal with digital media and commerce company POPSUGAR, but the crux of the partnership points to more publishers finding ways through data management ...

Oracle has indeed made another acquisition: marketing tech startup BlueKai. UPDATED: The company did not announce terms for the deal but a source tells us the purchase price was around $400 million.