Bing Ads announced a new ad extension that allows marketers to highlight what they’re calling a “clear call-to-action” such as a “browse” or “reserve” button that appears in text ads. Action Extension ...

Bing Ads has rolled out Maximize Clicks to all accounts globally. It first introduced the automated bidding strategy in 2017. How does it work? With the Maximize Clicks strategy, the system will ...

Microsoft to introduce ads in Bing chat, transforming the ad-free platform and offering new opportunities for publishers. Microsoft plans to introduce ads in Bing chat, departing from its previously ...

Bing Ads introduced a new extension which lets advertisers utilize call-to-action buttons with text ads. In testing, Bing’s new Action Extensions helped advertisers achieve an average 20% increase in ...