Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. WNBA Legend Sue Bird speaking at the Barbie-themed WNBA ...

Add Yahoo as a preferred source to see more of our stories on Google. Chloe Ford, right, takes a photo of Sidney Ford and Chris Gerac, dressed as Barbie and Ken, in a Daybreak neighborhood that is ...

Add Yahoo as a preferred source to see more of our stories on Google. Mattel Adventure Park will celebrate toy brands like Barbie, Hot Wheels, and more when it opens in Arizona in 2024. Courtesy of ...

Hi Barbie! Celebrate the original girl empowerment brand – it's Barbie Game Day™ at Busch Stadium on Thursday, July 23rd. With the purchase of a special Theme Ticket, fans will take home a Barbie & ...

The Barbie movie might feel like a distant memory at this point, but the collaborations somehow keep coming. The latest? There’s an official Barbie-branded G-Shock on the way. Casio has announced the ...

We're all just living in Barbie's world now. On the (pink) heels of a successful weekend for the "Barbie" movie at the box office, comes the news that the brand will be heavily featured as part of a ...

Atlantis Paradise Island, through a partnership with Mattel, launched "Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True." The collaboration, which will continue through the end of 2025, ...

What better way to live in a Barbie World than with a Barbie phone? HMD (Human Mobile Devices) unveiled its Barbie Flip Phone Wednesday, designed with plenty of pink nostalgic and without social media ...

It’s the summer of Barbie! The bright pink film starring Margot Robbie, Ryan Gosling and Issa Rae has garnered more than $1 billion dollars in just a matter of weeks. And while the soundtrack for the ...

These Barbie girls are turning the Big Apple into their Barbie world. Chelsea-based Carson Light, 25, is gearing up for the Mattel movie this weekend in a dream house filled with Botox, pink cocktails ...