The National Geographic microscope is an excellent science kit for young aspiring scientists. It features a user-friendly microscope with kid-friendly controls like large focus knobs and a soft-touch ...
With the Oscar-nominated ‘Barbie,’ Mattel has arrived in Hollywood. What’s next for the toy company?
With toy sales down industry-wide as Americans grapple with high prices and TikTok-viewing kids change their tastes, Kreiz is guiding Mattel to find new revenue streams that include movies, TV shows, ...
Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created popular chatbot ...
New Barbie with type 1 diabetes could help kids with the condition feel seen – and help others learn
Barbie has done many things since she first appeared in 1959. She’s been an astronaut, a doctor, a president and even a palaeontologist. Now, in 2025, Barbie is something else: a woman with type 1 ...
Kreiz is betting on creative reinvention to bring legacy brands into today’s culture. Mattel is building a massive film slate ...
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