It’s in South Korea, Japan and Hong Kong…so why hasn’t LINE opened a BT21 shop in Singapore? Singaporean ARMYs, we feel you! The latest collaboration between BT21 x Olive Young will make you want to ...

The BTS members played a role in creating the BT21 characters, released with Line Friends Corporation. Some products became ARMY staples, including the headbands, which fans sometimes wear at concerts ...

December 16, the LINE Friends flagship store in New York began selling the new line of merchandise for its BT21 characters, created in collaboration with BTS. Despite freezing temperatures, BTS fans ...

BT21 saves the day yet again. The cartoon avatars, created by LINE Friends, are no stranger to a beauty partnership but this one might just take the cake. BT21 is launching a particularly exciting ...

K-pop boy band BTS collaborated with Line Friends to create the 'BT21' merchandise and apparel line, blending fashion, emojis and music. By Tamar Herman Eight characters spearheaded by BTS are the ...

The 'BT21: The Journey to the Philippines' pop-up event at SM Megamall, June 19, 2025. Photos courtesy of Franchette Noreen B. Castro, ABS-CBN News Digital Intern The first-ever interactive BT21 ...

BTS’ J-Hope is your hope, and you’re his hope. When this rapper created his BT21 character, he incorporated heart-shaped lips and his love for dance. Here’s what we know about the meaning of J-Hope’s ...