While certain things will always remain symbolic of richness – a gold watch, a bottle of champagne – the concept of “luxury” needs to be freshened up from time to time. For example, the high-end ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. Pete Davidson is teaming up with Axe to give its social media ...

Some iconic Mandalorians have acquired some pretty impressive bounties, and Hasbro is bringing them to life. That is right, Hasbro has a new series of Star Wars: The Black Series figures coming with ...

This shift is rooted in a generation that prizes authenticity. Young men are paying closer attention to how they present themselves, how they connect and how they feel. Humor, presence and effort have ...

Take everything you know about AXE body spray and products and throw it out the door — this isn't the smell from your middle school days. A new lineup of reimagined, quality AXE scents is here and ...

Everyday grooming just got an upgrade. AXE is dropping its first-ever Fine Fragrance Collection deo sticks and roll-ons—premium formats that set the base for a scent routine that fits effortlessly ...