Jannik Sinner of Italy kisses the Norman Brookes Challenge Cup after defeating Alexander Zverev of Germany in the men’s ...

However, Sinner's Nike outfit at the Australian Open is drawing comparisons ... Sinner debuted his signature logo and limited-edition apparel before the ATP Finals in Turin, Italy.

Alternative investment giant Blue Owl Capital thinks it can maximize its TV exposure at a bargain price with a new marketing strategy: backing the underdogs in marquee tennis matches.

Naomi Osaka made her way onto the 2025 Australian Open tennis court on Monday afternoon ... Also present is the metallic Swoosh logo that wraps around the heel, alongside a smaller Swoosh design.