Mobile Augmented Reality (MAR) is transforming retail by enhancing consumer engagement, trust, and purchase decisions through ...

Following the trend, augmented reality has emerged as an innovative tool that allows brands to interact with consumers on their mobile devices. AR creates a new digital experience that enriches ...

Walmart continues to show its commitment to augmented reality as a way to enhance the in-store shopping experience with the release of a new augmented reality application. The app is available ...

Landing back on the platform for the fourth year, the refreshed edition returns with impressive updates that bring to life a ...

Instagram is adding augmented reality to its shopping feature. Credit: instagram Instagram is adding another layer to its shopping feature: augmented reality. Beginning today, a handful of brands ...

But retailers are using technology to fight back. Smart shopping in the form of augmented reality (AR) and virtual reality (VR) is beginning to make a difference to the way consumers feel about high ...

House of Hype transforms 100,000 square feet of space in the heart of the world's biggest mall into an immersive content creator's paradise featuring gaming, food and shopping.

Landing back on the platform for the fourth year, the refreshed edition returns with impressive updates that bring to life a traditional GCC valley, creating a shopping experience beyond imagination.