Overlaying reality with simulations advances research and interventions in human behavior and neurodegenerative disorders.

Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to ...

Augmented reality is an innovative technology that allows ... “The goggles help us transition our virtual surgical plans to the operating room,” Strong says. “It allows us to better view ...

Fashion brand Tommy Hilfiger has launched an augmented reality-powered preppy fitting room to help promote its spring/summer limited-edition Prep World collection. The augmented reality fitting ...

The Virtual Reality/Augmented Reality (VR/AR) Club is a community fostering the education and development of VR/AR related technologies and applications. The community will introduce members to new ...

The Apple Vision Pro made a splash this week after a surgical team put it to work in a U.K. operating room. The augmented reality headset served as a "surgical logistics and organization tool ...

It was a tedious job. Several years ago, the company found a better way. It equipped its technicians with Google smart glasses that use augmented reality (AR) software to superimpose wiring diagrams ...

Versus a QR code that takes up room on a print ad, image recognition and augmented reality does not require the brand to place a marker on a print ad, which is appealing for a brand as long as ...