The examples listed above talk for themselves. We anticipate new impressive campaigns in augmented reality retail and believe it will soon become a crucial tool in the marketing technology set.

While people wait for the iPhone's augmented reality apps to arrive ... task at hand—increases their efficiency. “The classic example is technical manuals,” says Ross Rubin, principal ...

Omni Hotels & Resorts is upgrading its advertising through augmented reality to target tech-savvy ... effort to encourage users to its app. For example, the company will be including call-to ...

(Reuters) - Snap will concentrate on expanding and diversifying its underperforming advertising business with a focus on augmented reality, CEO Evan Spiegel informed employees in a note on Tuesday.