Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies. Aimed at advertisers, the audience insights tool resides in TikTok Ads ...

Agencies across WPP’s network will gain access Spotify’s audience insights for better targeting across creative and media. The multiyear partnership between Spotify and WPP’s Data Alliance, announced ...

How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? Global Head of Ad Product ...

Bluecore has released the latest addition to its platform, Audience Insights, a dashboard designed to provide marketers with behavioral and product-based insights on any audience segment. Retailers ...

NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s leading audio research and analytics platform, announced today the launch of its Audience Insights solution, a breakthrough offering designed to ...

Google VP Brad Bender says the new tool - which includes details like interests, locations and device usage - is currently rolling out. During today’s SMX keynote with Brad Bender, Google’s vice ...

These days, we never know what’s coming next. Business decisions are being influenced by a huge number of factors—from major advancements in technology and innovations that change our daily lives on a ...

The advertising platforms have quite a bit of this data (read: all of it) and in some areas of our accounts, they let us have access to it. I’m speaking of one area in particular: Audience Insights.

Facebook today launched a new tool for marketers called Facebook Audience Insights, available within Ads Manager for all US marketers today and rolling out globally “in the coming months.” As its name ...

The place we start with any brand, marketing or communications work for a client, is thinking about their audience. Who are they? What do they care about? What will they find genuinely useful that ...