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Is Astronomer's 'high-risk' strategy with Gwyneth Paltrow a PR win?
Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected pivots in crisis communications this year, the brand tapped actress Gwyneth Paltrow as its temporary spokesperson,
The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.
Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad ...
Users alleged Byron was assembling documents to file a lawsuit against the band following the viral kiss-cam incident that ...
After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become ...
In a night where music, technology, and sustainability crossed paths, Astronomer CEO Andy Byron became the unexpected center ...
Over 143,000 mentions of “Astronomer” flooded X feeds on Thursday. But, of the 143,000 mentions of Astronomer, PeakMetrics ...
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