One of the most vexing questions to people trying to make sense of native advertising which is also referred to as branded content, brand journalism and sponsored content, is that the terms are used ...

I am a big proponent of the psychology of advertising and how it could be used in developing successful marketing strategies. The main goal of an advertising campaign is to attract and draw in as much ...

Companies spend a good portion of their budgets on advertisements and marketing. There's a good reason for this; effective marketing campaigns increase a company's visibility, brand message and – most ...