Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and ...

There’s a marketing practice called Anchoring, where a mediocre product is offered at a similar price to the one the manufacturer actually wants to sell. Sure, you can buy the base model but the next ...

Apple today shared a new "Shot on iPhone" ad promoting the 8x optical zoom feature on the iPhone 17 Pro and iPhone 17 Pro Max ...

8x zoom is a new feature exclusive to the ‌iPhone 17 Pro‌ and the ‌iPhone 17 Pro‌ Max, released in September of last year.

The notification in question appeared as a live activity banner on the user’s iPhone which said, “Claim your Super offer!” ...