The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. Programmatic advertising has ...

The Drum sits down with Chris Bagnall, chief executive officer and founder of one of the world’s hottest independent agencies ...

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not), ...

Business today is more technologically and digitally driven than ever before, with various applications and devices re-shaping the way companies do business with their consumers and with each other.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In recent years, influencer marketing has become a popular strategy for B2C businesses to ...

The traditional path of B2B video marketing has always struggled to break through the predicament of "three highs and two lows." Firstly, production costs are high; with the need for professional ...

Marketers who work for B2B organizations with complete and high-quality data are more likely to be satisfied with their lead scoring and to believe they will meet their marketing goals, according to ...

What type of inhouse agency models are there? At Atos the internal agency is an extension of the partnership it already had in place with its existing agency Oliver. The agency provides staff that ...

It used to be that significant upfront investments were required to purchase software suites such as Adobe. That model is a thing of the past. Consider Adobe Creative ...