Mark King left Taylor Made Adidas Golf to take over as CEO of Adidas America in April 2014. King inherited a brand that was fighting to be relevant in the U.S. He was challenged to elevate the ...
At the end of 2015, adidas unveiled a BOOST-backed model that would go on to join the UltraBOOST as one of the brand’s most important silhouettes — the NMD. Arriving at the peak of the BOOST craze, it ...
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