ASMR, or autonomous sensory meridian response, became the most searched term on YouTube in 2023, with a total of 79.5m searches. It’s an online powerhouse, redefining the way people think about ...

“It’s time for your lice check,” a woman who goes by “Ms. K” whispers directly into my ear as she starts running her fingers into my scalp and through each strand of hair. I’m in a dark room, Eastern ...

Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...

I’ve never given much thought to my scalp. Aside from the occasional subconscious scritch-scratch or vigorous shampooing, it’s kind of just … there. A necessary but often-overlooked cranium cover. But ...

Immerse yourself in the serene sounds of water to enhance your sleep experience. This ASMR short brings you a tranquil blend of spa music and water sounds to help you relax and unwind after a long day ...

SINGAPORE — A 25-year-old US-based Singaporean is part of a team that provides unique “audio spa” services that include brushing your hair, crinkling paper and whispering into your ear in the name of ...

At Toronto’s most unusual new spa — of sorts — you can enjoy an hour of having your hair, face and back touched gently with ...

One of my core memories from elementary school was riding home on the bus, eagerly awaiting my turn to sit with Tiffany, our fifth-grade neighbor who was good with kids. Tiffany would pretend like she ...

Moxy Hotels wants to make sure you have a good night’s sleep, so it has conscripted a few celebrities to read guests bedtime stories. Not just any stories, though. These bedtime stories come with an ...

ASMR has become all the rage on social media recently - with bizarre videos of people whispering into a microphone or tapping something to create a soothing sound surging in popularity. And now, ...